Associate Degree in Digital Marketing

The Associate Degree in Digital Marketing program at Newports Institute is designed to provide students with a thorough understanding of the digital marketing landscape and the skills needed to succeed in this dynamic field. The program is structured to be completed in two years of full-time study and includes a blend of classroom instruction, hands-on projects, and real-world case studies. Key areas of focus include social media marketing, search engine optimization (SEO), content creation, email marketing, and data analytics, ensuring that students gain both the theoretical knowledge and practical skills necessary for a successful career in digital marketing.

Embark on a rewarding journey in digital marketing with Newports Institute’s Associate Degree Program (ADP) in Digital Marketing. This program is designed to equip you with essential skills in social media marketing, SEO, digital advertising, and analytics, ensuring you’re well-prepared for roles such as digital marketing specialist or social media coordinator upon graduation.

The ADP in Digital Marketing provides a fast-track opportunity to enter the workforce with a recognized credential in half the time of a traditional bachelor’s degree. This makes it ideal for individuals eager to start or advance their careers in the dynamic field of digital marketing. Whether you’re aiming to launch your professional journey or enhance your current skill set, this program offers the expertise and practical knowledge needed to thrive in today’s digital economy.

Build a solid foundation for future career growth and explore diverse opportunities in digital marketing with Newports Institute’s ADP. Gain hands-on experience and industry-relevant skills that will set you apart in this competitive field.

Admission Eligibility Criteria
Intermediate (equivalent to 12 years of education) with at least 45% marks.


  • Candidates having ‘A’ levels are required to provide equivalence certificate from Inter Board Committee of Chairman (IBCC), Islamabad. (
  • Candidates having less than 45% marks will be eligible for admission after successful completion of “Zero  Semester”.
  • Course exemptions are not allowed.
  • SEO specialist
  • Email Marketing
  • PPC specialist
  • Marketing management
  • E-Commerce
 Semester-1 Semester-2
GENCOM103Functional English – I30GENCOM208Expository writing30
GENMTH110Quantitative Reasoning (Business Mathematics)30GENSTA305Quantitative Reasoning (Business Statistics)30
COREMAM101Principles of Management30COREACC101Principles of Accounting30
GENCSC101Introduction to Computer Applications21GENNSC107Natural Sciences (Ecology)30
COREECO105Principles of Micro Economics30COREECO110Principles of Macroeconomics30
GENSS106social sciences (Sociology)20    0
  Semester Credit Hours161  Semester Credit Hours150
 Semester-3 Semester-4
CORE Social Media Marketing30    0
COREMKT101Principles of Marketing30CORE E Commerce30
GENHUM108Civic and Community engagement (Corporate Social Responsibility20COREACC215Cost and Management Accounting30
IDC Search Engine Optimization and Marketing30COREMKT215Business Research Methods30
GENHUM115Art and Humanities (Professional Practices)20CORE Digital Marketing Strategies30
GENHUM105Islamic studies20GENMAN110enterprenuership20
     GENHUM104Pakistan Studies20
     FE internship3 
  Semester Credit Hours150  Semester Credit Hours190


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