Associate Degree in Digital Marketing

The Associate Degree in Digital Marketing program at Newports Institute is designed to provide students with a thorough understanding of the digital marketing landscape and the skills needed to succeed in this dynamic field. The program is structured to be completed in two years of full-time study and includes a blend of classroom instruction, hands-on projects, and real-world case studies. Key areas of focus include social media marketing, search engine optimization (SEO), content creation, email marketing, and data analytics, ensuring that students gain both the theoretical knowledge and practical skills necessary for a successful career in digital marketing.

Embark on a rewarding journey in digital marketing with Newports Institute’s Associate Degree Program (ADP) in Digital Marketing. This program is designed to equip you with essential skills in social media marketing, SEO, digital advertising, and analytics, ensuring you’re well-prepared for roles such as digital marketing specialist or social media coordinator upon graduation.

The ADP in Digital Marketing provides a fast-track opportunity to enter the workforce with a recognized credential in half the time of a traditional bachelor’s degree. This makes it ideal for individuals eager to start or advance their careers in the dynamic field of digital marketing. Whether you’re aiming to launch your professional journey or enhance your current skill set, this program offers the expertise and practical knowledge needed to thrive in today’s digital economy.

Build a solid foundation for future career growth and explore diverse opportunities in digital marketing with Newports Institute’s ADP. Gain hands-on experience and industry-relevant skills that will set you apart in this competitive field.

Admission Eligibility Criteria
Intermediate (equivalent to 12 years of education) with at least 50% marks.

Note

  • Candidates having ‘A’ levels are required to provide equivalence certificate from Inter Board Committee of Chairman (IBCC), Islamabad. (http://www.ibcc.edu.pk/)
  • Candidates having less than 50% marks will be eligible for admission after successful completion of “Zero  Semester”.
  • Course exemptions are not allowed.
  • SEO specialist
  • Email Marketing
  • PPC specialist
  • Marketing management
  • E-Commerce
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Semester-1 Semester-2
Category COURSE CODE COURSE TITLE TH PR Category COURSE CODE COURSE TITLE TH PR
GEN COM103 Functional English – I 3 0 GEN COM208 Expository Writing 3 0
GEN MTH110 Quantitative Reasoning (Business Mathematics) 3 0 GEN STA305 Quantitative Reasoning (Business Statistics) 3 0
CORE MAM101 Principles of Management 3 0 CORE ACC101 Principles of Accounting 3 0
GEN CSC101 Introduction to Computer Applications 2 1 GEN NSC107 Natural Sciences (Ecology) 3 0
CORE ECO105 Principles of Micro Economics 3 0 CORE ECO110 Principles of Macroeconomics 3 0
GEN SS106 Social Sciences (Sociology) 2 0 0
Semester Credit Hours 16 1 Semester Credit Hours 15 0
Semester-3 Semester-4
COURSE CODE COURSE TITLE TH PR COURSE CODE COURSE TITLE TH PR
CORE Social Media Marketing 3 0 0
CORE MKT101 Principles of Marketing 3 0 CORE E-Commerce 3 0
GEN HUM108 Civic and Community Engagement (CSR) 2 0 CORE ACC215 Cost and Management Accounting 3 0
IDC Search Engine Optimization and Marketing 3 0 CORE MKT215 Business Research Methods 3 0
GEN HUM115 Art and Humanities (Professional Practices) 2 0 CORE Digital Marketing Strategies 3 0
GEN HUM105 Islamic Studies 2 0 GEN MAN110 Entrepreneurship 2 0
GEN HUM104 Pakistan Studies 2 0
FE Internship 3
Semester Credit Hours 15 0 Semester Credit Hours 19 0

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