Associate Degree in Digital Marketing
The Associate Degree in Digital Marketing program at Newports Institute is designed to provide students with a thorough understanding of the digital marketing landscape and the skills needed to succeed in this dynamic field. The program is structured to be completed in two years of full-time study and includes a blend of classroom instruction, hands-on projects, and real-world case studies. Key areas of focus include social media marketing, search engine optimization (SEO), content creation, email marketing, and data analytics, ensuring that students gain both the theoretical knowledge and practical skills necessary for a successful career in digital marketing.
- Overview
- Requriments
- Career Prospects
- Roadmap
Embark on a rewarding journey in digital marketing with Newports Institute’s Associate Degree Program (ADP) in Digital Marketing. This program is designed to equip you with essential skills in social media marketing, SEO, digital advertising, and analytics, ensuring you’re well-prepared for roles such as digital marketing specialist or social media coordinator upon graduation.
The ADP in Digital Marketing provides a fast-track opportunity to enter the workforce with a recognized credential in half the time of a traditional bachelor’s degree. This makes it ideal for individuals eager to start or advance their careers in the dynamic field of digital marketing. Whether you’re aiming to launch your professional journey or enhance your current skill set, this program offers the expertise and practical knowledge needed to thrive in today’s digital economy.
Build a solid foundation for future career growth and explore diverse opportunities in digital marketing with Newports Institute’s ADP. Gain hands-on experience and industry-relevant skills that will set you apart in this competitive field.
Admission Eligibility Criteria
Intermediate (equivalent to 12 years of education) with at least 50% marks.
Note
- Candidates having ‘A’ levels are required to provide equivalence certificate from Inter Board Committee of Chairman (IBCC), Islamabad. (http://www.ibcc.edu.pk/)
- Candidates having less than 50% marks will be eligible for admission after successful completion of “Zero Semester”.
- Course exemptions are not allowed.
- SEO specialist
- Email Marketing
- PPC specialist
- Marketing management
- E-Commerce
Semester-1 | Semester-2 | ||||||||
Category | COURSE CODE | COURSE TITLE | TH | PR | Category | COURSE CODE | COURSE TITLE | TH | PR |
GEN | COM103 | Functional English – I | 3 | 0 | GEN | COM208 | Expository writing | 3 | 0 |
GEN | MTH110 | Quantitative Reasoning (Business Mathematics) | 3 | 0 | GEN | STA305 | Quantitative Reasoning (Business Statistics) | 3 | 0 |
CORE | MAM101 | Principles of Management | 3 | 0 | CORE | ACC101 | Principles of Accounting | 3 | 0 |
GEN | CSC101 | Introduction to Computer Applications | 2 | 1 | GEN | NSC107 | Natural Sciences (Ecology) | 3 | 0 |
CORE | ECO105 | Principles of Micro Economics | 3 | 0 | CORE | ECO110 | Principles of Macroeconomics | 3 | 0 |
GEN | SS106 | social sciences (Sociology) | 2 | 0 | 0 | ||||
Semester Credit Hours | 16 | 1 | Semester Credit Hours | 15 | 0 | ||||
Semester-3 | Semester-4 | ||||||||
COURSE CODE | COURSE TITLE | TH | PR | COURSE CODE | COURSE TITLE | TH | PR | ||
CORE | Social Media Marketing | 3 | 0 | 0 | |||||
CORE | MKT101 | Principles of Marketing | 3 | 0 | CORE | E Commerce | 3 | 0 | |
GEN | HUM108 | Civic and Community engagement (Corporate Social Responsibility | 2 | 0 | CORE | ACC215 | Cost and Management Accounting | 3 | 0 |
IDC | Search Engine Optimization and Marketing | 3 | 0 | CORE | MKT215 | Business Research Methods | 3 | 0 | |
GEN | HUM115 | Art and Humanities (Professional Practices) | 2 | 0 | CORE | Digital Marketing Strategies | 3 | 0 | |
GEN | HUM105 | Islamic studies | 2 | 0 | GEN | MAN110 | enterprenuership | 2 | 0 |
GEN | HUM104 | Pakistan Studies | 2 | 0 | |||||
FE | internship | 3 | |||||||
Semester Credit Hours | 15 | 0 | Semester Credit Hours | 19 | 0 |